For Chavez Auto Group, pursuing I-CAR Canada Gold Class recognition was a practical decision rooted in how the business operates day to day. With increasing vehicle complexity, tighter original equipment manufacturer (OEM) requirements, and rising expectations around repair accuracy, standardized training and certification have become essential—not optional. The result is a more consistent, accountable approach to repairs that supports both technician performance and customer safety.
What motivated you to pursue Gold Class recognition for your business?
As a business owner, I have always viewed achievements such as I-CAR Gold Class designation and OEM certifications from manufacturers like Toyota, Honda, and Ford not as simple badges, but as essential pillars of a modern, professional collision repair operation. These recognitions represent a commitment to excellence, accountability, and staying aligned with industry advancements.
Being part of the Chavez Auto Group, alongside CARSTAR Canada, places our team at the leading edge of the collision repair industry in Ontario. This connection reinforces our responsibility to uphold the highest standards and continuously evolve with the industry.
Our primary motivations are safety, liability, and ongoing training. As vehicle technology and construction continue to advance at a rapid pace, it is our obligation to ensure every repair is performed correctly and in accordance with manufacturer standards. Achieving I-CAR Canada Gold Class recognition ensures that our team possesses the knowledge, skills, and documentation practices required to deliver safe, precise repairs, ultimately protecting both our customers and the reputation of our business.
Currently, what are the biggest challenges in today’s industry?
Currently, the industry is facing several key challenges that require both technical expertise and operational adaptability. Advanced driver assistance systems (ADAS) calibration has become increasingly complex, as modern vehicles rely heavily on sensors and cameras that demand precise, manufacturer-compliant procedures.
At the same time, parts availability continues to impact repair timelines, with ongoing supply chain disruptions making it more difficult to source components efficiently. Additionally, the technician gap remains a critical concern, as there is a shortage of skilled professionals who can effectively manage both advanced vehicle electronics and traditional repair work. Addressing these challenges requires a continued commitment to training, technology investment, and workforce development.
How has prioritizing and undergoing standardized training helped with those challenges?
Standardized training eliminates guesswork and establishes a single source of truth for our repair procedures. This consistency has significantly reduced supplements and rework, as every technician follows validated, OEM-centric methods rather than relying on outdated habits. I-CAR Canada provides comprehensive training across all roles in our shop—from CSR and estimators to heavy frame technicians—ensuring alignment at every level. As a result, I-CAR Canada training has enabled us to strengthen and continuously improve our standard operating procedures (SOPs).
What would you say is the most important aspect of continuous collision training?
Relevance. Training is not a one-time event; it is an ongoing commitment. With materials such as ultra-high-strength steel and evolving joining methods changing with each model year, staying current is essential. Without continuous learning, technicians risk falling behind—ultimately becoming a liability rather than an asset to the operation.
How has being Gold Class recognized benefitted your business and employees?
For the business, it streamlines workflow and enhances credibility, building immediate trust with insurance partners and informed customers who actively research shop certifications. This consistency also drives stronger performance metrics, including improved cycle time and touch time. For employees, it elevates morale and professionalism, as technicians feel more confident and valued when the company invests in their development. This leads to better retention and a consistently higher standard of craftsmanship across the entire team.
About I-CAR Canada
I-CAR is an international organization dedicated to providing the information required to perform complete, safe, and quality auto repairs.
I-CAR Canada is a training and recognition program run by the Automotive Industries Association of Canada (AIA Canada), a not-for-profit organization representing, supporting and leading innovation in Canada’s $43.9 billion auto care sector.
Aimed at up-skilling tradespeople in the collision industry, I-CAR training has been available in Canada since 1979 and has been operated by AIA Canada since 2010.